About Crafted Interest

Hi, I’m Regina, the founder of Crafted Interest.

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Before starting this business, I worked across multiple structured, detail-driven roles, including time in regulated financial environments where precision, documentation, and changing standards mattered. That foundation shaped how I think and work, but I’ve always paired it with strong visual thinking and creative problem-solving. Over time, I began thinking seriously about a second career. I had seen talented, experienced colleagues pushed aside as they got older, their knowledge treated as replaceable in a shifting economy. I wanted to build something of my own. Something sustainable. Something that couldn’t be taken away.

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Like many small business owners, I quickly ran into a familiar problem. I needed to be found online.

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Paid advertising wasn’t realistic for me long-term, and every marketing option seemed to demand more time, money, or constant visibility than I could give. That’s when I started exploring organic marketing. By organic visibility, I mean building long-term discoverability without paying for every click or impression. Creating content that continues working in the background instead of disappearing after a few hours or days.

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In that process, I discovered the value of Pinterest.

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Pinterest isn’t a social platform in the traditional sense. It’s a visual search engine. People come there with intent. They’re planning, learning, dreaming, researching, and collecting ideas for what they want to create, acquire, or focus on next. When Pinterest is set up properly, your content doesn’t rely on daily posting or constant engagement. It compounds over time.

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I invested in a full Pinterest marketing course and began applying what I learned. While the foundations were helpful, much of the information was outdated or incomplete. Pinterest has changed significantly. Policies evolve. Best practices shift. SEO behavior changes. Analytics matter more than most courses admit or teach.

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So I kept going.

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I dug deeper into current data, keyword behavior, search intent, analytics interpretation, and platform updates. I tested what worked and what didn’t. I learned how all the moving parts connect. And I realized something important. Yes, most business owners can learn to manage Pinterest themselves. But doing it well takes time, consistency, and ongoing attention. Time that many small business owners simply don’t have if they also want to grow and sustain their actual business.

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I’ve been where many of my clients are now. Seeing the potential. Feeling overwhelmed by the learning curve. Trying to bridge the gap between “I know this could help me” and “I don’t have the bandwidth to master all of this.”

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That’s why I started Crafted Interest.​​​

 

I offer a personal, detail-focused Pinterest management experience. There’s no agency hand-off. No generic templates. No, treating your business like a number in a system. I handle Pinterest as a long-term growth channel. From keyword research and board structure to content planning, optimization, and analytics, I manage the pieces that quietly drive organic visibility over time.

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Pinterest is where people go to imagine what’s possible. A new project. A better routine. A product they didn’t know existed. A creator they want to follow. A brand that feels like it understands them. My role is to help those people find you.

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If you enjoy learning marketing and have the time to manage Pinterest yourself, I hope you find value in my blog and resources. I genuinely love hearing when someone applies something they learned here and sees results.

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But if you’re busy building, creating, serving, and growing, your energy is better spent on what you do best. I take care of the Pinterest strategy so your business can be discovered steadily, intentionally, and without constant pressure.

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If you’re looking for a Pinterest partner who is organized, thoughtful, and committed to doing this work properly, I’d love to support your growth.