Pinterest Strategy & Management Services
Crafted Interest provides thoughtful Pinterest strategy and management designed to help your business grow with clarity, consistency, and long-term visibility.
I handle the strategy, optimization, and content planning so you can stay focused on your clients while your Pinterest continues working behind the scenes
1. LAUNCH & LIGHT - One-Time Setup
A clean, strategic foundation for businesses new to Pinterest or smaller brands who need a jumpstart.
Perfect for brands that need a professional Pinterest setup but don't need further account management.
Investment: $1,100 (one-time fee)
What’s included:
• Full Pinterest account setup or cleanup
• 10 optimized boards (titles, descriptions, categories)
• 15 branded, ready-to-post pins (template-based for consistency)
• Keyword-aligned titles and descriptions
• Profile optimization
• Basic analytics baseline
• Final summary email with recommendations and next steps
Outcome:
A polished, professional Pinterest presence ready for growth.
Best for:
New creators, small businesses, podcasters, bloggers, authors, and e-commerce shops that need a clean, optimized Pinterest account without ongoing management.
2. GROWTH MONTHLY - Recurring Pinterest Management
Consistent, strategic Pinterest growth handled for you with minimal work on your end.
Designed for businesses ready to increase their visibility, traffic, and sales.
Investment: $1,500/month
(3-month minimum commitment recommended)
What’s included:
• 25 SEO-friendly pins per month (template-based for consistency)
• 1-2 new or refreshed boards per month
• Optimized titles, descriptions, and keywords
• Monthly scheduling and publishing
• Monthly analytics overview
• Email support
• Weekly email check-in
• Strategy adjustments based on performance
• Each monthly package includes a structured 21-day onboarding and account optimization phase before ongoing management begins.
Outcome: A reliable Pinterest system that increases your reach and engagement while you focus on running your business.
Best for:
Small businesses, e-commerce shops, coaches, podcasters, bloggers, and creators who want steady growth and hands-off Pinterest support.
Best for most clients starting with consistent management.
3. PREMIUM SCALE - Full Pinterest Growth Partner
High-touch Pinterest management for established brands that want the platform to be a major traffic and conversion driver.
Investment: $2,500/month
(3-6 months minimum commitment recommended)
What's included:
• 3-4 new or refreshed boards per month
• 40-45 optimized, branded pins per month
• Up to 8 custom-designed premium pins
• Deep-dive keyword strategy
• Weekly email check-ins (short, simple, to keep you informed)
• Quarterly strategic review (10-15 minutes)
• Seasonal + launch support (holidays, promos, releases)
• Full analytics reporting with strategic recommendations
• Priority support + priority publishing
• Each monthly package includes a structured 21-day onboarding and account optimization phase before ongoing management begins.
Outcome:
A comprehensive Pinterest growth system with active oversight, elevated branding, and ongoing strategic refinement.
Best for:
Established creators, bloggers, authors, podcasters, coaches, e-commerce shops, and small businesses with consistent content that want Pinterest as a primary visibility and sales channel.
Pinterest Services Comparison
Choose the level of support that matches your business goals.
.png)
ADD-ONS (Optional Extras)
1. Pinterest Audit - $500
-
Deep review of your Pinterest account
-
List of fixes + opportunities
-
SEO and board changes recommended
-
Delivered via detailed PDF report
2. Keyword Bank - $400
-
Custom keyword list for your niche
-
3 tiers: high-competition, mid-competition, low-competition
-
Organized for easy planning
3. Pin Design Bundle - $800 for 30 premium pins
-
Clean, branded pins
-
Mix of static + multi-page
-
Template included for your future use
4. Board Refresh - $600
-
Optimize board titles
-
Rewrite descriptions
-
Add keywords
-
Reorganize and optimize to better support your SEO and niche.
5. One-Time Strategy Session - $100 add-on
-
Optional
-
A focused 10-15 minute session to review your account performance, clarify priorities, and decide your next moves.
Onboarding Timeline
This setup phase is included at no additional cost for all monthly Pinterest management clients.
How Onboarding Works (21-Day Setup Timeline)
This phased process keeps things organized, minimizes your time investment, and prevents rushed, messy setups.
All new Pinterest management clients begin with a 21-day setup phase. This ensures your account is fully optimized before ongoing posting begins.
Days 1-3: Welcome & Access
You receive your welcome packet, contract, invoice, and brand questionnaire.
I review your niche, request Pinterest account access, and gather your branding assets.
Days 4-10: Foundation Build
I audit your account, clean up existing boards, create missing boards, optimize board descriptions, and complete your starter keyword strategy.
Your custom templates are designed during this phase.
Days 11-16: Pin Creation & Keyword Optimization
I create your first batch of branded pins, write your titles and descriptions, and prepare everything for scheduling.
You receive a quick progress update.
Days 17-21: Publishing Begins
Your first pins are scheduled, and posting is set to begin.
Analytics tracking is set up, and the ongoing monthly workflow starts.
This timeline ensures a clean, optimized foundation that supports growth, accuracy, and long-term results.
Frequently Asked Questions
Here are the questions I’m asked most often about Pinterest management and how our work together unfolds.
How long does it take to get started?
All new monthly clients go through a 21-day setup phase. This ensures your boards, keywords, templates, and analytics are fully optimized before ongoing posting begins.
Do you start posting pins right away?
Not immediately. Posting typically begins in Week 3 of the setup phase after your account has been cleaned, optimized, and branded. This creates a stronger long-term foundation.
Do I need a Pinterest business account?
If you already have one, I’ll optimize it.
If not, I’ll create it for you during setup at no extra cost.
Do I approve content before it’s posted?
Yes. Templates and the first batch of pins are approved during setup. After that, most clients prefer hands-off monthly scheduling. If you want pre-approval each month, just let me know.
How will I know what’s working?
You’ll receive a clear analytics overview each month that highlights growth, engagement, saves, top-performing pins, and recommendations.
Is there a minimum contract?
No. However, because Pinterest is a long-term platform, I generally recommend allowing at least 3 months to build momentum and gather meaningful performance data. Premium Scale clients often benefit from a 3-6 month engagement due to the larger scope and growth-focused nature of the service.
What do you need from me?
Brand assets (logo, colors, fonts), website links, and a completed onboarding questionnaire. I handle everything else.
Do you offer refunds?
Because of the time and work involved, all services are non-refundable once work begins.
Do you work with my niche?
I work with creators, authors, bloggers, small business owners, podcasters, eCommerce shops, and service providers. If you’re not sure, just ask.
Is Pinterest right for my business right now?
Pinterest is best if you create content or have offers that benefit from search and saving over time. However, it’s not ideal if you are expecting overnight results or have no content at all.
I work with small businesses and brands that are ready to engage, have some content already, and want to scale their online presence. If you're still figuring out what Pinterest could do for you, please reach out with any questions you may still have.
Small consistent steps outperform big inconsistent plans