Best Keywords for Pinterest: How to Find and Use Them Correctly

Keywords are how Pinterest understands your content and matches it to people who are searching. Clear, beginner-friendly keywords help your pins appear in search results, related pins, and home feeds for weeks, months, or longer. The goal is to use keywords that reflect real user search phrases, not creative titles.

Why Pinterest keywords work

• Pinterest is a planning and discovery platform

• users search for solutions, ideas, and guides

• keywords help Pinterest categorize your content

• Pinterest rewards clarity and relevance

Good keywords improve reach, engagement, and long-term traffic.

How to find keyword ideas

Use Pinterest itself to research. Follow these steps:

Step 1: Type a short phrase related to your topic into the Pinterest search bar.

Step 2: Look at the autocomplete suggestions and search bubbles.

Step 3: Review the top-ranking pins and note repeated phrasing.

Step 4: Keep keyword lists simple, clear, and accurate.

Repeat this for each blog or pin topic.

Keywords to avoid

Avoid keywords that are:

• too short (example: “marketing”)

• unclear (example: “inspiration vibes”)

• too personal (example: “my journey”)

Your keywords should match what a beginner might search.

Where to use your keywords

Add your main keyword or phrase in the following places:

• pin title

• pin description

• board title

• board description

• on-image text

• blog title

• optional URL slug

• at least one subheading

No keyword stuffing is needed.

Simple keyword examples

Choose phrases that feel natural and helpful.

Examples for business-focused content:

• Pinterest marketing tips for beginners

• how to post on Pinterest for business

• Pinterest seo for small business

• content ideas for Pinterest

• simple pin design tips

• Pinterest traffic growth plan

Make each keyword match the exact topic you’re posting about.

How many keywords to use

Use one main keyword and one secondary keyword if it fits naturally.

Keep your phrasing clean and readable.

Final takeaway

Pinterest keywords are not complicated. Use simple, clear, beginner-focused phrases that match how people search. Place them where Pinterest can read them and where users can easily understand your topic.

Want help choosing keywords that match your exact niche?

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