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Pinterest Strategy & Management
Build long-term visibility without adding another platform to your daily workload.
Pinterest works differently from traditional social media. Strategic content can continue helping the right people discover your business long after it's published - but building that visibility requires more than simply creating pins.
Crafted Interest combines Pinterest strategy, search-focused optimization, content planning, pin creation, and ongoing management to build a presence designed around your business, audience, and existing content.
Strategic support. Consistent management. Long-term organic discovery.
Pinterest works differently from traditional social media.
People use Pinterest to search, discover, save, plan, and take action on ideas that matter to them. Your content can appear through search results, personalized recommendations, related Pins, and boards - giving your business multiple opportunities to be discovered.
And unlike content built primarily around a chronological feed, a Pin doesn't have a fixed engagement window. Relevant content can continue gaining engagement days, months, or even years after it was originally published.
That changes the strategy.
Success on Pinterest depends on building a strong foundation around search intent, relevant keywords, organized boards, useful content, compelling creative, and consistent publishing - then using performance data to refine what comes next. Pinterest itself recommends keyword-rich Pin titles, descriptions, and boards to help its systems understand and distribute content appropriately.
The goal isn't to give you another social platform to keep up with. It's to build a discovery system that can keep connecting your content with the right audience over time.
Pinterest support without the daily Pinterest workload
A strong Pinterest presence involves more than designing attractive Pins. The strategy behind the content - keywords, boards, search intent, publishing consistency, and performance data - helps determine whether your content reaches the people you're trying to attract. Pinterest itself recommends consistent original content, relevant keywords, optimized boards, and ongoing analytics review.
What I handle:
Pinterest Strategy
A Pinterest approach built around your business, audience, goals, offers, and existing content rather than a generic posting formula.
Pin Design & Content Creation
Creating branded Pinterest content designed to communicate clearly, attract attention, and connect your existing content and offers with relevant searches.
Keyword & Search Research
Research into the terms, topics, and search behavior relevant to your audience, including opportunities informed by Pinterest search and trend data. Pinterest's Trends tools provide search, save, and shopping-trend information that can help inform content planning.
Content Planning & Scheduling
Planning and scheduling Pinterest content consistently so you don't have another platform demanding your attention every day.
Profile & Board Optimization
Organizing and optimizing your Pinterest presence so your profile, boards, and content create a clearer foundation for discovery.
Performance Review & Refinement
Monitoring performance to identify which Pins, boards, topics, and content are gaining traction and using those insights to guide future strategy. Pinterest Analytics provides metrics including impressions, saves, Pin clicks, outbound clicks, and performance for top Pins and boards.
You continue creating and running your business. I handle the Pinterest strategy and systems designed to keep your content working toward long-term discovery.
Choose your level of Pinterest support
Whether you need a strong foundation or ongoing hands-off management, each service is designed to give Pinterest a clear strategic role in your visibility.
1. LAUNCH & LIGHT - One-Time Pinterest Setup
A strategic foundation for businesses new to Pinterest or those needing an existing account cleaned up and properly organized for growth.
Investment: $1,100 (one-time fee)
What’s included:
• Full Pinterest account setup or cleanup
• 10 optimized boards
• 15 branded, ready-to-post pins
• Keyword-aligned titles and descriptions
• Profile optimization
• Basic analytics baseline
• Final recommendations and next steps
Best for:
Businesses and creators that want a professional Pinterest foundation without ongoing management.
2. GROWTH MONTHLY - Ongoing Pinterest Management
Consistent Pinterest strategy and management for businesses ready to build long-term visibility without managing the platform themselves.
Investment: $1,500/month
(3-month minimum recommended)
What’s included:
• 25 SEO-friendly pins per month
• 1-2 new or refreshed boards per month
• Optimized titles, descriptions, and keywords
• Monthly scheduling and publishing
• Monthly analytics overview
• Weekly email check-in
• Strategy refinements based on performance
• 21-day onboarding and account optimization phase
Best for:
Businesses and creators with ongoing content who want consistent, hands-off Pinterest support.
Best for most clients starting with consistent management.
3. PREMIUM SCALE - Full Pinterest Growth Partner
High-touch Pinterest management for established businesses that want Pinterest to play a larger role in their visibility and traffic strategy.
Investment: $2,500/month
(3-6 months minimum recommended)
What's included:
• 3-4 new or refreshed boards per month
• 40-45 optimized, branded pins per month
• Up to 8 custom-designed premium pins
• Deep-dive keyword strategy
• Weekly email check-ins
• Quarterly strategic review
• Seasonal + launch support
• Full analytics reporting with strategic recommendations
• Priority support and publishing
• 21-day onboarding and account optimization phase
Best for:
Established businesses and creators with consistent content that want Pinterest developed as a significant long-term visibility channel.
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Need focused Pinterest support without changing your primary service?
Select add-ons may be available as standalone projects or added to an existing Pinterest engagement when appropriate.
Optional Pinterest Add-Ons
Pinterest Keyword Bank — $400
A customized bank of relevant Pinterest search terms and content opportunities researched around your business, audience, and offers.
Includes:
• Core and supporting keyword themes
• Search-informed topic opportunities
• Suggested keyword applications for Pins and boards
You’ll receive an organized, business-specific keyword resource you can use to make Pinterest planning, optimization, and future content creation more focused and efficient.
Pinterest Pin Design — $800
30 custom branded Pins
A professionally designed collection of Pinterest-ready creative built around your existing content, offers, and brand.
Includes:
• 30 custom Pin designs
• Branded visual consistency
• Pinterest-appropriate sizing and creative treatment
You’ll receive a ready-to-use collection of polished, on-brand Pins designed to give your content a consistent professional presence without adding another design project to your workload.
Pinterest Board Refresh — $600
A focused cleanup and optimization of an existing Pinterest board structure to create a clearer, more organized foundation for discovery.
Includes:
• Review of existing board structure
• Board organization and optimization
• Recommendations for additions, consolidation, or cleanup
• Updated board titles/descriptions where appropriate
You’ll come away with a cleaner, more intentional board structure that makes your Pinterest presence easier to navigate, better aligned with your content, and more strategically organized for discovery.
Not sure whether you need an add-on or a management package?
Tell me what you're trying to accomplish, and I'll recommend the simplest option that fits.
What happens after you become a Pinterest client
A thoughtful foundation before ongoing publishing begins.
For ongoing management clients, the first 21 days are dedicated to onboarding, research, optimization, strategy, and preparing your Pinterest content system.
Days 1–3 — Welcome & Access
We'll complete your onboarding materials, organize your project assets, and establish the access needed to begin.
✓ Onboarding questionnaire
✓ Brand and content materials
✓ Pinterest Business access
✓ Project setup
Days 4–10 — Research & Foundation
I'll evaluate your existing Pinterest presence, research your audience and search opportunities, and strengthen the foundation we'll build from.
✓ Account and board review
✓ Keyword research
✓ Board optimization
✓ Content and strategy planning
Days 11–16 — Content Development
Your first Pinterest content is created and prepared around your brand, existing assets, and strategic priorities.
✓ Initial Pin designs
✓ SEO-focused titles and descriptions
✓ Content organization
✓ Client progress update
Days 17–21 — Launch & Baseline
Your Pinterest system moves into active management, and we establish the baseline we'll use to evaluate performance over time.
✓ Content scheduled
✓ Final account optimization
✓ Analytics baseline established
✓ Ongoing management begins
After onboarding, your selected monthly management service moves into its regular content, scheduling, optimization, and reporting cycle.
Is Pinterest Strategy & Management right for you?
Pinterest works best when your business has useful, visual, educational, inspirational, or searchable content that can connect with what people are actively looking for and planning.
Pinterest may be a good fit if:
✓ You have an established website with products, services, content, or offers people can discover.
✓ You regularly create or already have useful content such as blog posts, products, videos, podcasts, guides, resources, or other evergreen material.
✓ Your audience uses search and online content to research, plan, learn, shop, or gather ideas.
✓ You want to build organic visibility that isn't dependent entirely on constant social posting.
✓ You're willing to treat Pinterest as a long-term discovery channel rather than expecting immediate results from a handful of Pins.
✓ You want Pinterest handled strategically and consistently without adding another platform to your own workload.
Pinterest may not be the right fit yet if:
Pinterest is less likely to be the right investment if your business has little or no existing content to promote, your website or offers aren't ready to receive traffic, or you're primarily looking for immediate results from a short-term campaign.
If you're unsure, that's completely fine. I'll review your business, content, goals, and existing Pinterest presence before recommending a service.
Frequently Asked Questions
Here are the questions I’m asked most often about Pinterest management and how our work together unfolds.
How quickly will I see results from Pinterest?
Pinterest is a long-term discovery platform, not an instant-traffic strategy. Results vary by business, niche, content, account history, and other factors. The goal is to build a strong foundation and consistent body of optimized content that can gain visibility over time.
Do I need an existing Pinterest account?
No. I can work with businesses that are new to Pinterest as well as those with an existing account that needs stronger organization, optimization, or ongoing management.
Do I need to create new content for Pinterest?
You should have existing content, products, services, or resources that give us something meaningful to promote. Depending on your business, Pinterest content can be created around blog posts, products, videos, podcasts, lead magnets, educational resources, and other relevant assets.
Will I need to give you my Pinterest password?
No. When appropriate, access can be provided through Pinterest's business access and permissions rather than sharing your personal password.
What happens during the 21-day onboarding period?
The onboarding period gives me time to review your account, research keywords and opportunities, organize or optimize your Pinterest foundation, prepare your initial content, and establish the systems needed for ongoing management.
Why do you recommend a 3- to 6-month commitment for monthly management?
Pinterest strategy needs time to build a meaningful body of content and generate enough performance information to guide ongoing refinement. Growth Monthly recommends at least three months, while Premium Scale is best approached with a 3- to 6-month commitment.
Can I start with Launch & Light and add management later?
Yes. Launch & Light can establish your Pinterest foundation as a one-time project. If you later decide you'd prefer ongoing support, we can determine which monthly management option best fits your needs at that time.
Do you guarantee a certain number of views, clicks, followers, or sales?
No. I provide professional strategy, optimization, content, and management, but specific performance results can't be guaranteed. Pinterest performance is influenced by factors including audience demand, niche competition, content quality, search behavior, website experience, and platform changes.
How do I know which package is right for me?
You don't need to decide on your own. Complete the Pinterest Strategy Inquiry and I'll review your business, goals, content, and current Pinterest presence before recommending the most appropriate level of support.
Ready to put Pinterest to work for your business?
You don't need another platform demanding your attention every day.
With the right strategy, content, and consistent management, Pinterest can become a long-term discovery channel that helps your business stay visible while you focus on the work you do best.